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		<title>Siam Canadian bets on AI, diversification for next growth phase : Undercurrent News</title>
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		<pubDate>Fri, 29 May 2026 10:40:44 +0000</pubDate>
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					<description><![CDATA[Siam Canadian bets on AI, diversification for next growth phase : Undercurrent News]]></description>
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					<h3 class="elementor-heading-title elementor-size-default">Siam Canadian bets on AI, diversification for next growth phase : Undercurrent News</h3>				</div>
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										<time>May 29, 2026</time>					</span>
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									<p><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'MS Mincho'; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">‘AI-driven marketing is expected to become a major pillar of our future business strategy’ &#8212; Will (Werawat) Wiangchai, export sales manager at Siam Canadian Foods</span></p>
<p><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'MS Mincho'; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><i><span style="font-size: 10pt; line-height: 115%;">By Masahiko Takeuchi | May 28, 2026</span></i></span></p>
<p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-19815" src="https://siamcanadian.com/wp-content/uploads/2026/05/Screenshot-2026-05-29-165336.jpg" alt="" width="1274" height="622" srcset="https://siamcanadian.com/wp-content/uploads/2026/05/Screenshot-2026-05-29-165336.jpg 1274w, https://siamcanadian.com/wp-content/uploads/2026/05/Screenshot-2026-05-29-165336-300x146.jpg 300w, https://siamcanadian.com/wp-content/uploads/2026/05/Screenshot-2026-05-29-165336-1024x500.jpg 1024w, https://siamcanadian.com/wp-content/uploads/2026/05/Screenshot-2026-05-29-165336-768x375.jpg 768w" sizes="(max-width: 1274px) 100vw, 1274px" /></p>
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<p><span style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'MS Mincho'; mso-fareast-theme-font: minor-fareast; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">BANGKOK, Thailand &#8212; Thailand-based seafood trader Siam Canadian Foods is accelerating diversification and artificial intelligence (AI)-driven sales strategy development as the global shrimp sector adjusts to shifting trade flows following disruption caused by US tariff policies.<br /><br /><b><span style="color: #000086;">&#8220;Last year was dominated by uncertainty surrounding the Trump tariffs, but overall it was okay &#8212; we found a way to survive,&#8221; <span style="background: yellow; mso-highlight: yellow;">Will (Werawat) Wiangchai, export sales manager at Siam Canadian Foods</span>, said during the Thaifex Anuga Asia food show in Bangkok, where Undercurrent has been reporting live.</span></b><br /><br />Because the tariff uncertainty affected the entire seafood industry, customers were generally understanding, he said.<br /><br />The comments follow last year&#8217;s comments, which described uncertainty as “the enemy of business&#8221; as the company navigated shifting US trade policy.<br /><br />The global shrimp business saw diverging regional trends over the past year.<br /><br />Indian shrimp exports to the US weakened sharply, while shipments to Europe expanded. Will said India could receive additional support after reaching an agreement this year on a free trade agreement with the EU.<br /><br />Currently, the US accounts for around 60-70% of the company’s export business, while Europe represents 15-20% and Asia roughly 5%.<br /><br /><b><span style="color: #000086;">&#8220;Over time, we want to increase the EU share,&#8221; <span style="background: yellow; mso-highlight: yellow;">Will said.</span><br /></span></b><br />Still, Thailand&#8217;s seafood export sector remained under pressure due to weaker price competitiveness compared with rival origins such as Vietnam and Indonesia, compounded by tariff uncertainty.<br /><br />Currency movements are also becoming a growing concern.<br /><br /><b><span style="color: #000086; background: yellow; mso-highlight: yellow;">Will</span><span style="color: #000086;"> said the company views THB 0.033 against the US dollar as an ideal operating level, while the currency is currently stronger.<br /><br />If the baht falls below $0.0325, profitability could deteriorate significantly, <span style="background: yellow; mso-highlight: yellow;">he added.</span><br /></span></b><br />At the same time, Siam Canadian’s import business into Thailand has been expanding and helping support overall earnings.<br /><br />The business includes supplying Chinese squid and Vietnamese surimi to Thailand&#8217;s foodservice and seafood processing sectors.<br /><br />The company is also increasing sales of cuttlefish and other non-shrimp seafood products.<br /><br /><b><span style="color: #000086;">Diversification has long been central to the company&#8217;s strategy, <span style="background: yellow; mso-highlight: yellow;">Will said</span>.<br /><br />&#8220;We&#8217;ve always tried to avoid dependence on one single market or one single species,&#8221; <span style="background: yellow; mso-highlight: yellow;">he said.</span><br /></span></b><br />A decade ago, shrimp products accounted for roughly 70-80% of Siam Canadian&#8217;s business, but that ratio has now fallen to around 60-70%.<br /><br />Sales of tuna, salmon, octopus and whitefish species such as cod, flounder and haddock have expanded, alongside a growing focus on value-added products rather than commodity seafood items.<br /><br />Siam Canadian is targeting overall sales growth of 5-6% year-on-year in 2026.<br /><br /><b><span style="color: #000086;">Looking ahead, <span style="background: yellow; mso-highlight: yellow;">Wiangchai said</span> data-driven strategy development will become increasingly important.<br /><br />&#8220;Data will be key to future sales growth,&#8221; <span style="background: yellow; mso-highlight: yellow;">he said</span>. &#8220;We need accurate data to identify what products to sell and which customers to target.&#8221;<br /></span></b><br />At the center of that strategy is a new AI-based marketing initiative launched this year by the company’s internal IT team.<br /><br />The system combines global seafood trade data, import-export statistics, market consumption trends and the company&#8217;s customer database accumulated since 2015.<br /><br />The database includes information on more than 1,000 companies, including existing customers and potential clients identified through past trade shows and business meetings.<br /><br /><b><span style="color: #000086; background: yellow; mso-highlight: yellow;">Will said</span><span style="color: #000086;"> the company hopes the system will also help revive relationships with potential customers that were not fully followed up on through day-to-day sales operations.<br /></span></b><br />The company is currently testing the system and validating its output accuracy.<br /><br /></span></p>
<p><span style="mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; color: #212121;"><b style="font-size: 11pt; color: #4b4f58;"><span style="color: #000086;">AI-driven marketing is expected to become “a major pillar” of Siam Canadian’s future business strategy, <span style="background: yellow; mso-highlight: yellow;">Will said.</span></span></b> </span></p>
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		<title>Thai shrimp industry urging government to declare its recovery a “National Agenda” : Seafoodsource</title>
		<link>https://siamcanadian.com/thai-shrimp-industry-urging-government-to-declare-its-recovery-a-national-agenda/</link>
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		<dc:creator><![CDATA[siam]]></dc:creator>
		<pubDate>Mon, 08 Dec 2025 07:08:45 +0000</pubDate>
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					<description><![CDATA[Thai shrimp industry urging government to declare its recovery a “National Agenda” : Seafoodsource]]></description>
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					<h3 class="elementor-heading-title elementor-size-default">Thai shrimp industry urging government to declare its recovery a “National Agenda” : Seafoodsource</h3>				</div>
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										First Published on December 08, 2025					</span>
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										December 08, 2025					</span>
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<p><img decoding="async" class="aligncenter size-full wp-image-19797" src="https://siamcanadian.com/wp-content/uploads/2025/12/Screenshot-2026-05-13-122107.jpg" alt="" width="765" height="517" srcset="https://siamcanadian.com/wp-content/uploads/2025/12/Screenshot-2026-05-13-122107.jpg 765w, https://siamcanadian.com/wp-content/uploads/2025/12/Screenshot-2026-05-13-122107-300x203.jpg 300w" sizes="(max-width: 765px) 100vw, 765px" /></p>
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<p style="margin: 0cm 0cm 21pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><i><span style="font-size: 9.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'MS Mincho'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: 'Cordia New'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Toan Dao published in Aquaculture</span></i></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Thailand’s shrimp industry is urging the nation’s government to declare the sector’s recovery a “National Agenda” in hopes of significantly boosting production and seize a major trade opportunity in the U.S. market in 2026.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">The Thai Shrimp Association is seeking sweeping policy changes to raise annual shrimp output from between 250,000 and 270,000 metric tons (MT) to a targeted 400,000 MT. This goal is primarily driven by a market shift in the U.S., where high import tariffs are currently hindering competitive shrimp-producing nation India and potentially creating a market gap of up to 300,000 MT, Thailand’s The Nation reported.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Thailand, which once boasted production upward of 600,000 MT in 2011, has seen output plummet since, primarily due to chronic disease outbreaks and fierce global price competition.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">According to Thai Shrimp Association President Ekapoj Yodpinit, the output decrease has cost the nation an estimated THB 650 billion (USD 20.3 billion, EUR 17.5 billion) in lost revenue for the past 13 years.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Now, however, the association wants 2026 to be the “year of recovery,” largely because India now faces U.S. import tariffs exceeding 60 percent and Thai shrimp is subject to a significantly lower tariff of just 1.9 percent, providing a critical competitive edge.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">“This is an unparalleled opportunity for Thai shrimp to capture a major share of the U.S. market,” Yodpinit said.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">To effectively capitalize on the opportunity, the association is urging the government to enact a “National Agenda” to restore annual production of at least 400,000 MT.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Key demands for the agenda include speeding up free trade agreement (FTA) negotiations with major markets, including the E.U., the U.K., and South Korea, and also call for reducing import duties on main feed ingredients like soybeans and providing low-interest government loans to allow farmers to upgrade decades-old equipment. Additionally, the association has called for increased research budgets to systematically combat persistent shrimp diseases.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">“We have been stuck on the 270,000-MT problem for too long,” Yodpinit said. “2026 is the year the market opens. We must produce enough shrimp to grab this opportunity.”</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">Nevertheless, <span style="background: yellow; mso-highlight: yellow;">Will Wangchai, export sales manager at Siam Canadian’s Thailand office</span>, told SeafoodSource that 400,000 MT is highly optimistic, especially as the country has not crossed the 300,000-MT mark in more than a decade.</span></b></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">Beyond persistent disease pressure, <span style="background: yellow; mso-highlight: yellow;">Wangchai said</span> several structural constraints are limiting the sector’s growth, including high production costs, aging farming systems, environment and climate disruptions.</span></b></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">“Because of these combined constraints, reaching 400,000 MT is possible only with major structural improvements – far beyond disease control alone,” he said.</span></b></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Though the Thai government has instituted measured shows increasing its support of the industry’s goals, in practice, the past decade has showcased that these policy measures have not delivered meaningful improvements.</p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">Producers have expressed concern at the lack of low-interest loans or grants for farm upgrades, measures to lower production costs such as tax incentives on feed, greater public investment in disease management research, and subsidies to help farmers modernize their operations. At the same time, Thailand’s slow progress in trade negotiations, including the loss of Generalized System of Preferences (GSP) privileges with the E.U., points to a broader pattern of insufficient support for export competitiveness, <span style="background: yellow; mso-highlight: yellow;">Wangchai said.</span></span></b></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">Additionally, even with India at a disadvantage, Thailand has not managed to regain market share in the United States, as Indonesia and Vietnam remain more competitive suppliers and Thailand’s production and export costs remain comparatively high, <span style="background: yellow; mso-highlight: yellow;">according to Wangchai</span>. Additionally, if the U.S. and India eventually reach an agreement to lower tariffs 2026, Thailand would be further disadvantaged in the U.S. market.</span></b></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">However, a secondary effect could work in Thailand’s favor, <span style="background: yellow; mso-highlight: yellow;">Wangchai said</span>.</span></b></p>
<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">India currently diverts large volumes to Canada and many Asian markets because the U.S. is less attractive under current tariff rates, but if U.S. tariffs fall, India is likely to reallocate more supply back to the U.S., which would ease competitive pressure on Thai exporters in those secondary markets.</p>
<p style="margin: 0cm 0cm 18pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'MS Mincho'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: 'Cordia New'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Still, Thai shrimp production in 2025 is expected to remain at around 270,000 MT, which would be unchanged from last year. From January to October, exports reached 112,000 MT – up 6 percent year over year. Full-year exports are projected at 126,000 MT worth roughly THB 30 billion (USD 939 million, EUR 806.5 million), which would represent drops of between 4 and 5 percent, respectively, the Bangkok Post reported.</span></p>
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		<title>US tariffs on Southeast Asia give China breathing room to weather current volatility, Chinese exporter says : Seafoodsource</title>
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		<pubDate>Tue, 05 Aug 2025 07:11:21 +0000</pubDate>
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					<description><![CDATA[US tariffs on Southeast Asia give China breathing room to weather current volatility, Chinese exporter says]]></description>
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					<h3 class="elementor-heading-title elementor-size-default">US tariffs on Southeast Asia give China breathing room to weather current volatility, Chinese exporter says : Seafoodsource</h3>				</div>
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										First Published on August 05, 2025					</span>
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										August 05, 2025					</span>
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				<div class="elementor-element elementor-element-1e5a7dc0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="1e5a7dc0" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<div><p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-19650" src="https://siamcanadian.com/wp-content/uploads/2026/04/Screenshot-2026-04-23-171906.jpg" alt="" width="763" height="576" srcset="https://siamcanadian.com/wp-content/uploads/2026/04/Screenshot-2026-04-23-171906.jpg 763w, https://siamcanadian.com/wp-content/uploads/2026/04/Screenshot-2026-04-23-171906-300x226.jpg 300w" sizes="auto, (max-width: 763px) 100vw, 763px" /></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">U.S. tariffs on Southeast Asian nations like Vietnam have helped to cushion the impact of trade disruptions on Chinese processors and exporters, according to <span style="background: yellow; mso-highlight: yellow;">Landy Chow, the general manager of seafood exporter Siam Canadian&#8217;s China office</span>.</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">The U.S. recently instituted 20 percent tariffs on Vietnamese goods, down from the 42 percent it was initially threatened with. Chinese seafood, meanwhile, faces 30 percent tariffs, as well as 25 percent Section 301 tariffs, resulting in a 55 percent overall tariff rate.</p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060; background: yellow; mso-highlight: yellow;">Chow</span><span style="color: #002060;"> said that the 35 percent gap between the two nations is only a 10 percent widening of the gap compared to 2018, when China was tariffed at 25 percent and Vietnamese goods entered the U.S. tariff-free.</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060; background: yellow; mso-highlight: yellow;">This, according to Chow,</span><span style="color: #002060;"> leaves China with a good chance to still dominate such sectors as tilapia because importers most likely won&#8217;t be scared off by that small increase and &#8220;because Chinese tilapia fillets are still about 30 percent cheaper than Vietnam&#8217;s.&#8221;</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">Though <span style="background: yellow; mso-highlight: yellow;">Chow</span> is optimistic about the current situation, he added a caveat that Sino-U.S. trade could shift in any direction, which will affect China&#8217;s seafood sector accordingly.</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">If tariffs remain the same, Chinese exports will be impacted but to a limited degree, <span style="background: yellow; mso-highlight: yellow;">Chow said</span>, predicting Chinese contract processors will be able to survive current rates.</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">&#8220;The impact is there but not that serious,&#8221; he said.</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">In another scenario in which the U.S. and China reach an agreement and the U.S. lowers duties by 10 percent to 20 percent, for example, &#8220;that will significantly boost China&#8217;s seafood exports to the U.S.,&#8221; <span style="background: yellow; mso-highlight: yellow;">Chow said.</span></span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">However, in a scenario where trade hostilities between the two sides worsen, <span style="background: yellow; mso-highlight: yellow;">Chow</span> said the effects will heavily &#8220;damage the tilapia and other seafood exports drastically.&#8221;</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">As for other species like shrimp, <span style="background: yellow; mso-highlight: yellow;">Chow</span> said new tariffs on Vietnam, Indonesia, and India will result in Ecuador being the big winner.</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"><b><span style="color: #002060;">&#8220;I would expect more and more buyers will shift their purchasing to Ecuador, which is subject to just a 10 percent duty,&#8221; he said.</span></b></p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">In the meantime, the Chinese seafood sector is attempting to diversify some sales away from the U.S., trying to guard themselves against trade uncertainty.</p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">One such path is to sell more to the domestic market, and the Chinese government has instituted initiatives to help companies hurt by tariff volatility do just that.</p><p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">Others are looking abroad to varying degrees of success. Josef Zheng, head of sales at Xiamen Heron Seafood, told SeafoodSource earlier this year that his company will continue to chip away at difficult, distant markets out of sheer necessity.</p><p style="margin: 0cm 0cm 21pt; text-align: justify; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'MS Mincho'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: 'Cordia New'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">&#8220;China doesn&#8217;t have a social security system that&#8217;s as generous as that in Europe. This means we have no choice; we have to go out and find markets to survive,&#8221; Zheng said.</span></p></div>								</div>
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